'Future Fashion' at your finger tips!

Sunday, 1 April 2012

Yesterday I went along to the Future Fashion event at Westfield London and was amazed to see how digital media has transformed our fabulous world of fashion. I spent ages playing with the huge 103'' interactive 'Styling Cubes' plasma touch screens. I was in my absolute element creating my own 'mood boards' with my choice of outfits, accessoires and colour trends. The great thing about the Styling Cubes was that once I'd created a board including my choice of key fashion trends for the season, it then emailed the entire board to me which included a wish list of each item chosen and where to buy them. The board even allowed you to share on facebook and twitter...Ideal! 

I loved this concept and found it very inspiring, as it allows you to create your own trend boards for the season giving you good ideas for outfits by mix and matching different accessories. I was so impressed with how sensitive the interactive screens were, it let you to drag and drop the items and delete as you wish. Making choosing outfits so easy! 

 A lovely representative of the audio visual hire company Smart AV, who had provided the screens, kindly explained how the demand for interactive screens is rapidly increasing at exhibitions and events as it makes people really feel apart of the action! It works so perfectly at Westfield being the ultimate hub of fashion. The concept ‘Fashion at your fingertips’ is very fitting indeed! 

Aside from the amazing and innovative interactive style cubes which I found myself having to be dragged away from in order to let other people have a go! There was also a Style Lounge where a team from Grazia were on hand to give fashion advice on key styles and trends for S/S 2012. I actually found this really interesting, the girls from Grazia were great and opened my eyes up to patterns and colours I wouldn't have necessarily chosen for myself. 

Above- Grazia team giving fashion advice, plus an exclusive preview into Juicy Coutures new collection. 

After having a lovely free manicure as compliments of Future Fashion and sipping on a delicious lemon mocktail, I enjoyed a 3D catwalk screening giving audiences the chance to experience a catwalk like never before. I really feel this is fashion of our future and I'm so glad I took the time to experience the Future Fashion event for myself.

If you didn’t get a chance to make it to Westfield London the  Future Fashion event will be moving to Stratford Westfield 4th- 9th April so there’s still time to get yourself down there and be part of the amazing future of fashion experience, and also a chance to nab yourself a free manicure and mocktail! 


  1. This is such a beautiful blog and it really inspires me!:) Would you like to follow each other?

  2. ooooh, that mocktail looks good!!! ;)

    and i also really like the two dresses up there, they're pretty! :)

    <3, Mimi
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  3. wow, that sounds sooo cool. i would so love to try that. :D

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